The Role of the Media in the Nigeria 2015 Elections 2015 free essay sample

But further studies have come up with other important roles such as persuasion, interpretation, surveillance, interpretation, advocacy and mobilization, integration, selling and advertising, publicity, cultural transmission, propaganda, agenda setting and the list can be endless. But for the sake of this presentation I shall discuss a few. And the aim of this paper is to discuss the role of the media with the 2015 elections in view. And it should be noted that the media has an important role to play in the 2015 electoral process. Straight to it, the major role of the media in the electoral process towards the 2015 election is that of an Informing function. It behooves the media practitioners to spread useful information, which will enable Nigerian citizens to make informed decisions. Therefore, the question that comes to mind is what should the media inform Nigerian citizens about? First, the media should bring to the fore, the activities of the current administration(s) or incumbents’ activities. We will write a custom essay sample on The Role of the Media in the Nigeria 2015 Elections 2015 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This should be done objectively. The media should bring back the manifestoes of the incumbents and juxtapose them with what they have achieved. The policies that have changed the lives of the Nigerian citizens or driven them into the abyss of pervasive poverty and dehumanization. The media should inform the Nigerian citizen on where they were before the current government came into power and now that they are in power with their different tenures coming to an end and with the 2015 election in view. Moreover, it is the media’s responsibility to perform a checking function by ensuring that elected representatives uphold their oaths of office and carry out the wishes of those who elected them. More also, the media should inform the Nigerian citizens on the ideologies of the contesting political parties. What has been the ideology of these parties? What are their policies? What are their economic values? And how do they meet with the existing challenges of our society. But it should be stated, the media is not to take side or decide for the people but should direct the people in an unbiased, balanced, objective and productive line of thinking. Furthermore, the media should do more of developmental reporting and not used as a hunt dog to hack down opposition parties. The media should report events to promote the unity of the country. There is a lot of sectional sentiment in the Nigeria media today. Sensationalism has become the order of the day. We see big headlines with no substance, headlines capable of causing unrest. In informing the Nigerian electorate, yellow journalism should be avoided. The truth must be told though it may incur the wrath of a political party but it must be told. The media should as well sensitize the people on the need to constructively fight for their rights that have been denied them by the elected representatives. Persuasion and mobilization is another pertinent role the media is to perform in the forthcoming elections. The media must persuade the Nigerian citizens on why they have to be registered before the election as this is the criteria on which their freedom of franchise is based. Further on this, they should mobilise Nigerians on the need to come out to exercise their freedom of franchise by casting their votes for their trusted and desired candidate. The media must let them know that their destiny is in their hands and they will decide what form, pattern and colour their destiny will look take in the next tenure. The print media have an important hold on the people. It is a stronghold of information that affects the decisions of people about government polices that are made, neglected, implemented and other needed information for the people’s daily life. Walter Lippmann in 1920 had this to say about the newspaper: â€Å"For the newspaper is in all literariness the bible Of democracy, the book out of which a people determines its conduct. It is the only serious book most people read. It is the only book they read everyday. Now the power To determine each day what shall seem important and What shall be neglected is a power unlike any that has Been exercised since the pope lost hold on the secular mind† Well said. It means that the print media should not become a recruitment agent for political parties but a source of useful information that will not create anxiety in the society but rather integrate the society together. But I will end this write up with this question can the media really perform this role of objective and constructive information, dissemination? When the elected representatives and their friends have hijacked and bought over most of it not all the media houses? Don’t query me, answer the question objectively and then you can forecast what kind of 2015 elections we are going to have in Nigerian. What is your role?

Love and Forgiveness essays

Love and Forgiveness essays Loving others, while difficult, is not always a thankless task; love creates compassion, whereas compassion generates love. In Les Miserables, Hugo affirms that love and compassion are the most essential gifts one individual can give another and that always displaying these characteristics ought to be the most momentous goal in life. You could almost say that love and compassion are virtually contagious, passed on from one character to another in this novel. Jean Val Jeans transformation from a hate-filled and hard-edged criminal into a well-respected humanitarian reassures readers of Hugo's emphasis on love. For it is only by learning to love others that Val Jean is able to improve himself. Readers cannot help but feel a sense of annoyance in realizing from the very start that the crime of Val Jean was so menial. He did nothing truly worthy of censure under any reasonable law, but the mistreatment he undergoes in prison causes him to feel an overwhelming sense of bitterness, which then makes him capable of doing the exact things he has been accused for. This is intended to receive a great deal of forgiveness from society towards this ex-con. While Val Jean's efforts on behalf of others unavoidably cause him troubles, they also give him a sense of contentment and fulfillment that he has never before felt. Val Jean's love for others, in particular for his daughter Cosette, is what keeps him going and what rescues him in times of nee d. Another strong influence on Val Jeans love for humanity is that of the Bishop. In giving Val Jean the silver, Myriel has purchased his soul for God, though Val Jean does not realize what is happening to him. It is obvious that he is basically a good person to start with, and that once the years of torment surpass him, the saintly man will emerge. Throughout this novel readers will find the religious value that Hugo is trying to come across. ...

An Analysis of South Park, The American Adult Animated Sitcom and The Issues It Tackles In Society

An Analysis of South Park, The American Adult Animated Sitcom and The Issues It Tackles In Society South Park is an American adult animated sitcom, a production of South Park Digital Studios, LLC that started airing on August 13, 1997, till now. with 20 seasons and over 270 episodes in total, South Park has received numerous awards and even ranked as the tenth Greatest TV Cartoon of All Time by TVGuid. Being famous for its dark, surreal humor that covers a wide range of topics including social problems, politics, and internet sensations. South Park became a popular entertainment among adults all over the world, mainly in the United States. Although South Park had been famous for its well-scripted comedy that applies to different situations, groups and even individuals, according to Roland Barthes’s concepts discussed in Mythologies, there are still tricks played on us that causes us to invest in the ones in greater power willingly or even wholeheartedly. Through the book Mythologies, Roland Barthes shows how truths are hidden behind the banalest and natural aspects of everyday life. According to Barthes, things often present themselves as being natural, therefore, are transparent to the public. His analysis of different â€Å"natural† mythologies today reveals the ideological nature of the products. Barthes considers Myths as speech, that it is a system of communication which bears meaning in itself. He expresses his view on how every symbol conveys a meaning, unlimited by the nature of the symbol, be it a text, an image or even human actions. As Barthes explained in Mythologies â€Å"Every object in the world can pass from a closed, silent existence to an oral state, open to appropriation by society, for there is no law, whether natural or not, which forbids talking about things. A tree is a tree. Yes, of course.† (Mythologies 1972 p.1) He considers every cultural product as a symbol itself, conveying at least a meanin g conditioned by a myth. Any cultural product can be analyzed and reviewed in Barthes’s consideration since there is always a realm of second-class signification which distinguishes its symbolic meaning from its denotation through analysis. Barthes’s explanation of his analysis in the article ‘The Romans in films’, â€Å"Signs ought to present themselves only in two extreme forms: either openly intellectual and so remote that they are reduced to an algebra, as in the Chinese theatre, where a flag on its own signifies a regiment; or deeply rooted, invented, so to speak, on each occasion, revealing an internal, a hidden facet, and indicative of a moment in time, no longer of a concept†¦Ã¢â‚¬ (Mythologies 2009 p.28) Applying Barthes’s concept presented in Mythologies on South Park, as an American animated sitcom, it often expresses people’s view and thoughts through comedy and satire, presenting themselves to be true and universal. Ironically, similar to its own c haracteristic of presenting ideas through imaginary characters and stories, South Park is actually a fiction that tricks us into benefiting the more powerful members of the society. Its use of comedic approach to expressing ideas and thoughts increase social acceptability on transgressions. It also decreases the viewers tendency on voicing out, through fulfilling their will of express and reflecting on social issues or problems when they are enjoying the show. The mixing of highly-realistic setting and contents with surreal situations cuts back imagination and expectations of the public on different aspects. South Park slowly dull viewers’ individual and critical thinking and tricks them into being an easier public to mass media or governance by slipping ideas and myths into the show. South Park is famous for its use of humor relating to social issues or taboos, the use of comedy encourages the acceptance of transgressions such as racism and sexism. South Park often over-exaggerate public’s reactions and social problems to create comic yet relatable stories or situations. Although it is considered done ironically to encourage social participation or awareness, it also encourages social acceptance on transgression. Suggested by Brain L. Ott, ‘South Park does not simply depict the violation of social taboos; it enlists viewers participation in them. By watching the show repeatedly transgress the boundaries of social acceptability, public complete the communication circuit vital to the shows violations.’ (Taking South Park Seriously 2008 p.41-42) The constant violation of social taboos in the show made viewers dull towards transgression, which increases their acceptance of the violation of social taboos. In South Park season 20, the theme focuses on internet trolls, the 2016 United States presidential election, and nostalgia. Multiple social taboos are comically discussed and over-exaggerated, in the episodes of the 20th season, numerous racist, sexist jokes and ideas are presented. In the episodes, the Member Berries speaks of memories of older days some quotes that over-exaggerates nostalgia like â€Å"Member when there werent so many Mexicans?†, â€Å"Member when a white man kissing a black woman on national television was considered daring?†, â€Å"Member when interracial marriage wasnt legal?†[1] are racist comments relatable to Americans. Similarly, sexist jokes about women being not funny and irrational are constantly made throughout the season, such as â€Å"Whats the one thing women dont have? Semen and a sense of humor.† Not only in one or two seasons but throughout all airings of South Park, offensive jokes or remarks and extended use of slurs and foul languages often appear in the show . Since it is considered as an â€Å"Adult-only† sitcom, viewer automatically considers them to be only for comical effects. The overuse of offensive jokes with the excuse of â€Å"only for comedic effects† slowly dulls viewer’s negative feelings on the violations of social taboos, by creating the myth of not needing to take violations of social taboos seriously if it’s comical. With long-term exposure of such remarks and language, viewers are unconsciously brainwashed into the acceptance of transgression, believing that it’s not a serious problem. South Park fulfills the viewers’ needs of expressing and reflecting on social issues or problems through the fictional characters’ highly-relatable expressions on up-to-date topics, which my decrease the viewers’ need of expressing themselves in real life. According to Fiske, â€Å"Cartoons and comedies frequently invert normal relationships and show the adults as incompetent, unable to understand, and the children as superior in insight and ability.†(Television Culture 1992 p.197) South Park uses the same tactic, revolving around four 4th grade boys, Stan Marsh, Kyle Broflovski, Eric Cartman, and Kenny McCormick, and their bizarre adventures. In season 19, the adult’s greed leads to the growing intelligence of online advertisements, while the children are the ones understanding and noticing the problems, being the main force of defeating the â€Å"evil ads† that the adults had created. The reverse in relations are even more vivid in Season 2 0, some adults trolls and bullies people online leading to a potential world war, adults fail to resist the temptation of nostalgia that causes poor decision making, and professionals failed to complete the right formula for the discovery of a new energy; while all the problems are solved with the children’s intelligence and insights. In all episodes of South Park, it’s the children often speaking the truth or intelligence with surreal abilities and ways, while adults are often the ones who cause trouble. As Brain L. Ott had pointed out, â€Å"They are invited to engage the show and the world not as responsible individual adults, but as children at play. Such liberation is an intense but fleeting pleasure because when one turns off South Park, he or she must re-enter the world of social rules and conventions.†(Taking South Park Seriously 2008 p.44) The highly-relatable expressions in the show pleasure the viewer’s need of expressing or reflecting on the s ocial issues and problems they encounter, leading them to believe that their thoughts are similar to concepts and ideas presented by only children with their surreal abilities. And since they are invited to engage the show as children at play, the viewers’ will to express or reflect on those topics are automatically diminished when they turn off South Park. Not realizing that the show had invert the relationships, showing the children to be superior in insight and ability, viewers are tricked into believing in the myth of being a responsible individual adult, is to not fully expressing and voicing out their own thoughts. South Park uses highly-realistic, up-to-date setting and contents but adds in some surreal and imaginary situations. Although the surreal situations on realistic events actually reflect the viewers’ imagination and expectations, the situations often turn out to be delusional or disappointing, which cuts back the viewers’ imagination and expectations on different aspects. The setting and characters are highly relatable and realistic. The show mainly locates in the fictional small town that is within the real-life South Park basin in the Rocky Mountains of central Colorado. There are prominent settings, including bus stops, the local elementary school, even various neighborhoods and the snowy landscape. Actual Colorado landmarks and the shops and businesses along the towns main street, are also prominent and are based on the appearance of similar locations in a real town in Colorado— Fairplay. The choice Colorado is simply because of the creators, Trey Parker and M att Stones origin[2], but the realistic setting made the show easily relatable. The shows do not only create relatable characters but also uses real names and persons, depicting an extremely realistic social setting. Although the show is highly relatable and realistic itself, each episode of South Park opens with a simple disclaimer— †All characters and events in this show—even those based on real people—are entirely fictional. All celebrity voices are impersonated..poorly. The following program contains coarse language and due to its content it should not be viewed by anyone. The comical disclaimers remind viewers of its fictional content while the truth is that most of the content is based off real-time, up-to-date events of since each episode is written and produced during the week preceding its broadcast. Since they are based off real-time events, expectations and imagination of the public on related topics are also depicted, such as the common expecta tion of Americans on NASA having great discoveries on projects of Mars, or the wish of having a peaceful cyber-community. Just like all the other common depiction of dreams or expectations, the expectation on great discoveries of Mars as well as the dream a peaceful cyber-community turns out to be dilution and disappointing in South Park Season 20, since the project on bringing mankind to Mars is destructed by an explosion and first mail of the newly built cyber-community is still about trolling. Both situations is a common imagination or expectation of the public, but through the mixing up of realistic characteristics with scripted delusional outcome, viewers might unconsciously expect the same delusional outcome in real life. They might cut back their own imagination and expectations on different aspects, believing in the myth that imaginations and expectations will always end up as a disappointment. â€Å"One learns how to watch South Park as surely as one learns how to take in Shakespeare (we learn for instance that Kyle is almost always right and Cartman is almost always wrong; that if Kenny dies, he most likely will be back again in the next episode; that Chef’s advice invariably has more to do with libido than with the actual problem at hand, and so forth)† (Taking South Park Seriously 2008 p.19) Ironically similar to the hidden rules among the characters in South Park as well as the show itself being an American animated sitcom, South Park is actually a scripted fiction that tricks us into benefiting the more powerful members of the society. The show slowly shapes the viewers into an easier public for mass media and governance through the myths hidden in the show itself, causing viewers to be more accepting on transgression, being less criticising on social issues, and being less sensitive to the cutting back of imagination or expectations. And by simply putti ng on a disclaimer and listing itself as a satirical American animated sitcom for adult viewers only, South Park can protect itself from all the possible critics with the expectation of the viewers themselves.

Material Selection Case Study Essay Example | Topics and Well Written Essays - 2750 words

Material Selection Case Study - Essay Example The outcome is that presently golf clubs have been developed that perfectly suit each of the aforementioned groups. It is now even possible to customize the manufacturing of these kits to satisfy individual taste, preferences and financial strength. Golf manufacturers have been able to satisfy their customers, largely because of the wide array of materials available for use. Through research and development, new materials or new combinations of existing ones have been unearthed to develop even better fitted kits. A recent study by Peterson (2003) has revealed the extent to which technology and material selection for that matter, has contributed in boosting golfer player performance over the past 20 years. The author found, for example, that the average driving distance of median tour players has increased by 27.3 yards from 1993 to 2003.The improvement in performance was traced to better golf equipment developed for the game by manufacturers. This report reviews commonly used materials in manufacturing golf clubs. In doing so, it gives plausible reasons why and how they were incorporated as materials into golf clubs. The report concludes with the presentation of some possible materials that could be used in future for manufacturing these equipments. Golf clubs come in various shapes, sizes and colors... The shaft of a golf club measures about 89 to 115 centimeters in length and has a diameter of about 12 millimeters towards the grip end of the club. The most common way of classifying shafts is based on the extent to which they bend when swings of a player are applied to them. On the basis of how they withstand this pressure, they are described as either being stiff or soft. Stiffer shafts facilitate relatively faster swings than their softer counterparts for a given load applied. Generally, the stiffer the shaft, the greater it can potentially impart the ball when struck. However, if it is too stiff, a golfer may not be able to apply enough swing to it for its maximum effect to be manifested. In that case, it leads to a loss of distance coverage. This problem notwithstanding, stiffer shaft gives greater accuracy than their softer counterparts. Materials used for making shafts are steel, graphite fiber, a combination of steel and graphite, among others. The grip is the end of the shaft opposite to the head. It is commonly made from materials such as rubber, synthetic leather, or derivatives of these materials. The third component of a golf club is the club head. This is that part of the club that comes into direct contact with the ball when hit. A golf club head can be made from persimmon or maple wood, metal inpregrenated woods such as titanium or iron or steel woods, among others. 3.0 Materials used in manufacturing golf clubs As already mentioned, various materials are employed in the manufacturing golf clubs. These materials possess unique properties that aid the making of superior and easy to use golf clubs. This section takes a good look at these materials and highlights some

Medical Devices Decontamination Essay Example | Topics and Well Written Essays - 1500 words

Medical Devices Decontamination - Essay Example s a very familiar threat of getting exposed to a number of unrevealed microorganisms that reprocessing staffs’ bear in the process of cleansing, reprocessing, and sterilization of medical instruments. Washer Disinfectors are designed to reduce the quantity and extent of reprocessing staffs exposure to this danger and make reprocessed medical devices available that are hygienic: harmless for handling, secure for patient care, and become safe at the cheapest cost. (Reichert, 2008, 34) The most favorable cleansing cleaning-reprocessing of medical devices will provide all the requirements needed to disinfect medical devices and sterilize surgical instruments and make surgical instruments harmless to handle, and diminish costs of reprocessing. The "most appropriate series of medical devices Washers Treatments" includes a sequence of mechanical and chemical conducts. (Marimargaret, 2008, 32) Mechanical conducts take account of: chilled water pre-wash using a solution of ultrasonic cleaner, detergent rinse, distilled water washes, and warm air aeration. (Jette and Lambert, 2006, 15) The chemical management involves mixture of enzymatic cleaners, lubricants and surface conditioners. Medical devices automated Washer Disinfectors, executes a pre-wash, ultrasonic (not obligatory), detergent cleaning, high temperature water rinsing, lubrication and at last drying at high temperatures in order to make medical devices methodically clean, free from any dirt or stains and sufficiently lubricate them. It is not possible to make Medical devices sterilized until and unless each and every surface is thoroughly cleaned, before sterilization process, in order to make them free from soil or debris rinse them thoroughly in order to prevent staining. The most appropriate series of treatment at the right time, correct temperature is essential to make medical devices significantly clean and safe for handling. An automated Washer Disinfectors eliminates unwanted debris with the help of

How Different People Behave in the Presence of Authority Essay Example for Free

How Different People Behave in the Presence of Authority Essay The survey and behavior study was conducted in a finance office branch of the United States military. The office is comprised of both military and civilian employees as well as several different races and nationalities. A short written survey was conducted in order to discover how the military versus civilian personnel behaved in the presence of authority as well as how different races and nationalities behaved in the presence of authority. These surveys were filled out voluntarily and participants were asked not to include their name on their survey in order to remove any identification or bias. However, they were asked to provide information about their military or civilian status. In addition, observations were also recorded after the survey as the employees went about their normal business activities while at least one authority figure was present. The questions asked are as followed: 1. Do you work harder when an authority figure is present? Why or why not? 2. How do you normally respond to authority while on the job? 3. What do authority figures do to motivate you to work harder? 4. What do authority figures do that causes you to not work as hard? 5. What can authority figures do in the future to motivate you? Combined with the observations this survey provided valuable insight into the differences in behavior among civilian and military employees as well as differences across races and nationalities. The most striking discovery was that military personnel appear to be more motivated when in the presence of authority. From a personal standpoint, this phenomenon may be due to the intense training and fear of punishment within the military. Military soldiers and officers are trained to respond immediately to authority and to refrain from questioning authority. At the same time, military personnel cannot be simply fired from a job as civilians are. In the majority of cases, military personnel sign up for a certain amount of time in the military and failing to meet these obligations is much more complicated than just being fired. This is one possible reason why the military employees within this particular finance office respond so positively to authority figures. Further, the written surveys provided additional support for this theory. The military employees overwhelmingly responded that they were more motivated when an authority figure was present. Similarly, the majority of military employees also answered that this was because they wanted to perform well for their immediate boss but that they also wanted to avoid the humiliation that comes with making unnecessary mistakes. The civilian employees also answered that they were more motivated to work harder in the presence of an authority figure. However, their reasoning was most often due to their fear of losing their job if they did not perform well enough. The questions and observations regarding behavior associated with not working as hard also provided some valuable insight into the differences between military and civilian personnel. The military employees reported that they often were much more at ease when an authority figure was not present but that they could never completely let down their guard. Several of those military employees who participated in the study reported that they felt as if someone was always watching them and that any unbecoming behavior would eventually make its way to their commanding officers which would put their rank and position in jeopardy. In contrast, the civilian employees reported being able to joke around and being a little less focused on their work when an authority figure was not present. However, two of those surveyed responded that they were hesitant to engage in this type of behavior in front of military personnel simply because the military employees did not behave in this way. There were also some important differences found among the different races and ethnicities within this particular finance office. For example, there is one Middle Eastern civilian employee who works in the office as well as one Indian civilian. These two employees are very dedicated to their jobs and work very hard to perform well. They are both very respectful of their white bosses and strive to please them at all times. These two employees were not observed engaging in any different types of behavior when authority figures were not present. Instead, they continued their work as if the authority figure was still in the room. Additionally, they were always careful to make eye contact with the person they were speaking with and were also careful to remain respectful at all times. While the white military and civilian officers were also observed to be respectful and dedicated to their work, they were also more likely to be more relaxed when interacting with authority figures. Further, they were also more likely to have relationships with their bosses in the form of questions about their families and activities when not on the clock. The hours that employees work in this particular finance office are from 0730 until 1600. The observations and survey took place within these hours. The written survey was conducted between 0800 and 0900 and the remainder of the day was filled with observations regarding behavior. The observations provided important insight about the differences in motivation in the morning versus towards the end of the work day. In the morning, the employees were observed sitting at their desks, booting up their computers and getting right to work. There was very little interaction among employees beyond casual greetings until lunchtime. As the lunch break approached the employees could be overheard discussing what to do with their time and generally looking forward to a short break. While the employees returned from lunch and returned right to work the atmosphere remained upbeat. The employees engaged in a little more chatter right after lunch and as the end of the work day approached they once again increased their amount of dialogue. However, it was also observed that the amount of talking was significantly less when an authority figure was present than when an authority figure was not present. Further, the white military and civilian employees engaged in more dialogue with each other than did the other races or nationalities. A final interesting and insightful bit of knowledge that was gained from the survey and observations was associated with the last question: â€Å"What can authority figures do in the future to motivate you? † The majority of participants responded that authority figures would motivate them to work harder through incentives. These incentives did not necessarily need to be tangible goods. Instead, most of the participants felt that praising them for a job well done or thanking them for their hard work was sufficient in making them feel valuable. Further, the participants felt that when their work was noticed it was easier to stay motivated because it helped them improve on their weaknesses by using their strengths. The participants responded that when their efforts were noticed and praised they were more willing and motivated to work on their weaknesses without feeling as if they were bad at their jobs. Overall, the employees within this particular finance office were hard working and dedicated to their jobs. They behaved appropriately in the presence of an authority figure and even though they were more relaxed when an authority figure was not present they were still performing their jobs satisfactorily. The military employees displayed more discipline, possibly because of their training. The Middle Eastern and Indian employees were more reserved and less relaxed than the white employees. The authority figures were not surveyed but were observed and it was noticed that they treated all the employees equally but there were slight differences as well. For example, the authority figures were much more reserved when interacting with the Middle Eastern and Indian employees than they were with the white employees, possibly because they were respecting individual differences. Ultimately, the surveys and observations provided information about the differences among military and civilian employees as well as across different races and ethnicities. While there were several differences, it was noted that each member of this office worked diligently and appropriately at all times.

Essay --

La’Shya Bradford November 10, 2013 Eng 102-H1 Dr Amy Carmines Double Standards â€Å"I am America. I am the part you won't recognize. But get used to me. Black, confident, cocky; my name, not yours; my religion, not yours; my goals, my own; get used to me.† – Muhammad Ali African American women in the workforce have been seen as the lowest percentage in many companies. Corporate America is the toughest for women of color, due to the culture of companies and the value of women to many leaders of these companies. Today I will specifically be talking about Pepsi Corporation and how they could help turn this stereotype around and open the doors to many more African American women. The Pepsi corporation should expand their corporate leaders by increasing the African American women population as an attempt to diversify and highlight to many the value of women of color in corporate America. The history of women has been defined as lower positions of life for ages. Having to take the back seat to male figures has been the way of life for women in general. Since before we could even think back Greeks had the same view of women as we did and still do to some extent. For instance, let's refer to Greek mythology such as The Odyssey. Penelope is the wife of Odysseus and the mother of Telemachus And even though she is queen of Ithaca she has to play the back seat to all men. Even her own son whom she lives with and by his rules due to the absences of her husband and her son age approaching a mans. On page 89 in Homer: The Odyssey Telemachus demonstrates his authority. He says â€Å"So mother, go back to your quarters. Tend to your own task, the distaff and the look, and keep the women working hard as well. As for giving orders, men will see that, but ... ...effective organizational knowledge.. Bring solutions by offering lighter, more diverse ways to help better understand customers. Take steps to ensure that staff is attempting to share useful knowledge that’s relatable and nurturing to the customers. Pay attention to what your employees learn from customers. The Pepsi corporation should expand its corporate leadership by increasing the African American women population as an attempt to diversify and highlight to many about the value of women of color in corporate America. This will help them take away from this stereotype of African American women in the workplace and the value of women in general. This routine can also help Pepsi stay true to its company culture as one of the first companies to open doors for African Americans and the women's community. Their position values will be more respected and recognized.